Types of Search Engine Optimization

In this article we will talk about the so-called search engine optimization (SEO). It is the process of increasing the number of traffic to your website by increasing its rank in search results. The greater the ranking of website in search engines is, the bigger are the chances that the user will visit your website.

Search engine optimization is divided into two types :

  • Black Hat SEO;
  • White Hat SEO;

Now more about each of the species.

Black Hat SEO

Black method of search engine optimization implies achieving the target in any way, including fraudulent. By using black optimization methods, you risk that your site may be banned by the moderators of search engines.

To the black methods of SEO include :

  • Using invisible to users but visible for search engines text;
  • Search engine spam, link spam;
  • Link bombing;
  • The use of trees to haul traffic;
  • Agressive linkbuilding;
  • Doorways;

Black and White Hat SEO

White Hat SEO

White Hat SEO is a method in which the search engines do not penalize the website as it does not violate the rules described in the terms and agreements of each search engine. Although there have been many occasions when the website is well done and the owner did not violate anything, however, their creation was blocked by the filters, etc., You can learn more about white SEO  from our article Page Optimization.

Probably the most important thing you need to do with your website is make sure that this step has been fully implemented and executed carefully, as it affects the effectiveness of subsequent actions and all work on optimization.

At the moment, that’s all I wanted to say on the basics of search engine optimization. More posts  can be found in the SEO category.


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